Industry Forthcomingz

Music is free.  And the future of the industry will rely on this.  Music is and will continue to be used as a marketing tool.  This appears on the surface to not be the worst thing for musicians.  Money is there to be made.  But at what costs?  

The industry as we have known it is crumbling.  Songs will be given to consumers for free when other products are purchased.  For instance, Verizon and Universal lined up a deal that will give free songs with the purchase of a new phone.  Consumers are not directly paying for the music.  The artist and Universal get paid with a percentage of the cost of the phone.  I see this as another step in the wrong direction in regards to the art of sound.  When the goal is to monetarily benefit, the art is being compromised by ulterior motives.  This results in a deterioration of the quality and progression of music as a creative art form.  It simply becomes aural marketing.  Fucking Lame.  Musicians need to not settle on the ‘diner’ standard that is currently dominating the scene.  Songs that are 3:20 long, pop form, and bland to fit into as many tastes as possible.  Doesn’t actually satisfy peoples’ tastes, doesn’t offend them either.  Stand up to the suits and make music for the love and art of the craft, not for recognition and market value.  Aural marketing is killing the sound of real music.